The LADG: On the possibility of a new balloon animal
The LADG's Claus Benjamin Freyinger and Andrew Holder outline a theory of balloon animal architecture.
October 22, 2014
Recorded on June 24, 2014.
The Architectural League Prize, established in 1981, recognizes exemplary and provocative work by young practitioners and provides a public forum for the exchange of their ideas.
Established in 2004, The Los Angeles Design Group (The LADG) is led by principals Claus Benjamin Freyinger and Andrew Holder.
In their League Prize lecture, “On the possibility of a new balloon animal,” they outline a theory of balloon animal architecture, including exploration of hollowness, questions of authorship, relationship to the audience, and the importance of the line. Interwoven with this theoretical exploration is presentation of six recent projects, including the RK Apothecary and Super Runners stores, as well as the 48 Characters and In the Garden Grows a Lump exhibitions.
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