The LADG

The Architectural League Prize 2014
The LADG
Claus Benjamin Freyinger and Andrew Holder

Established in 2004, The Los Angeles Design Group (The LADG) is led by principals Claus Benjamin Freyinger and Andrew Holder. Working at a range of scales, the firm has completed projects in California, Colorado, Hawaii, Minnesota, New York, Oregon, and the United Kingdom. The founders see their work as contributing to a “longer history of ideas,” and draw on this history to craft unexpected solutions to conventional problems. Recent projects include installations at the Taubman College Gallery at the University of Michigan and commercial interior renovations in New York and Santa Monica.

The LADG is one of the winners of the 2014 Architectural League Prize, one of North America’s most prestigious awards for young architects and designers. The prize, established in 1981, recognizes exemplary and provocative work by young practitioners and provides a public forum — through lectures, an exhibition, and a catalogue — for the exchange of their ideas.

In the interview above, Freyinger and Holder discuss the genesis of their work and their interpretation of this year’s competition theme, Overlay, in their exhibition installation, which they call a “living room turned inside out.” With a literal interpretation of the word “overlay,” the two share the stories of the construction of the exhibit and how the “lumps” interact with the tables and tchotchkes of the living room.


Claus Benjamin Freyinger and Andrew Holder, The LADG, League Prize 2014, complete lecture video | Recorded June 24, 2014 

In their League Prize lecture, “On the possibility of a new balloon animal,” the partners outline a theory of balloon animal architecture, including exploration of hollowness, questions of authorship, relationship to the audience, and the importance of the line. Interwoven with this theoretical exploration is presentation of six recent projects, including the RK Apothecary and Super Runners stores and the 48 Characters and In the Garden Grows a Lump exhibitions.

Click the image to launch a slideshow of work by The LADG.

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Claus Benjamin Freyinger received a Bachelor of Arts in Art History from Boston College and his Master of Architecture from the University of California Los Angeles in 2005. Andrew Holder received a Bachelor of Arts in Political Science from Lewis and Clark College and his Master of Architecture from the University of California Los Angeles in 2005. He is an Assistant Professor at the University of Michigan, where he was the 2012-2013 Oberdick Fellow.

The Architectural League Prize, established in 1981, recognizes exemplary and provocative work by young practitioners and provides a public forum for the exchange of their ideas. 

Visit the 2014 League Prize feature for more information about this year’s winners, the theme of Overlay, and photos of the exhibition installation. See the complete list of past winners here.

In the Garden Grows a Lump | courtesy of The LADG

In the Garden Grows a Lump | courtesy of The LADG

In the Garden Grows a Lump | courtesy of The LADG

48 Characters | photo: Eric Nelson

48 Characters | photo: Eric Nelson

48 Characters | photo: Eric Nelson

RK Apothecary | photo: Todd Weaver

RK Apothecary | photo: Todd Weaver

Surefoot Santa Monica | photo: Todd Weaver

Surefoot Santa Monica | photo: Todd Weaver