Emerging Voices 2014
Estudio Macías Peredo
Recorded: March 27, 2014
Running time: 36:49
Founded in 2012 by Salvador Macías Corona and Magui Peredo Arenas, the Guadalajara-based Estudio Macías Peredo focuses on design and construction, embracing a critical regionalism in which the craftsman is part of the building process.
In 2014, The Architectural League named Estudio Macías Peredo an Emerging Voice. The annual Emerging Voices award spotlights individuals and firms based in the United States, Canada, or Mexico with distinct design voices and the potential to influence the disciplines of architecture, landscape design, and urbanism. Each year, winners are invited to participate in the Emerging Voices lecture series.
In their lecture, Macías and Peredo discuss the strong influence that the geographic and social conditions in Guadalajara, with a centuries-old heritage of manual labor and multi-generational artisan families, has on their work. Embracing improvisation and imperfection, the firm combines the local and the global to create a timeless architecture that makes the vernacular contemporary.
Macías Peredo’s positioning of their traditional local culture within the contemporary globalized world is evident in projects such as Oficinas Casa Hidalgo, Casa Atlas, Oficinas Toyo, Casa Chacala, Casa Prado, and the Pabellón Eco 2013 at the Museo Experimental El Eco.
Both Macías and Peredo earned their architecture degrees from Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO) in Guadalajara and graduate degrees from Universitat Politècnica de Catalunya (UPC) in Barcelona. Macías participated in 2008 in the VI Ibero-American Architecture Biennale in Lisbon and in the international exhibition44 Young Architects in Barcelona. Peredo has lectured at institutions across Mexico and her research, “Herbert Bayer and Mathias Goeritz, New Monumentality in Mexico,” has been featured in several architectural forums. The two currently teach at ITESO.