Pavilions and Follies


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Pavilions and Follies
A conversation with Phu Hoang and Rachely Rotem; Jing Liu and Florian Idenburg; and Michael Loverich
Response by Galia Solomonoff
Wednesday, January 11, 2012
7:00 p.m.
The Architectural League
594 Broadway, Suite 607
1.5 CEU credits

Noted architectural critic Ada Louise Huxtable wrote that “the virtue of a folly is that [it] provides the freedom to explore without rules.” This conversation among a group of emerging architects and designers explores the increasingly important opportunities that contemporary pavilions, follies, and similar small-scale projects provide for research and experimentation in design and fabrication. The conversation will focus on questions of program, materials, duration, and audience, among others. This event is organized in conjunction with Folly, a new studio residency and project commission co-organized by the Architectural League and Socrates Sculpture Park.

Michael Loverich is co-founder of Bittertang with Antonio Torres. Bittertang strives to bring humor and pleasure to the built environment by digging deep into the sensual world that surrounds us; extracting rich and hilarious fodder from overlooked eras that have contributed integral matter to the production of architectural atmospheres. Notable projects include Burble Bup, City of Dreams Pavilion, on Governors Island (2011), and Bio Puff for Sukkah City (2010). Bittertang won the Architectural League Prize for Young Architects and Designers in 2010.

Rachely Rotem is the founder and principal of Rachely Rotem Studio, llc. The design practice, based in New York City and Tel Aviv, has projects in architectural design, interiors and urban environments. The practice is committed to capitalizing on the intersection between existing and changing conditions in order to create new spatial experiences.  Phu Hoang is the founder and principal of Phu Hoang Office, a New York-based architecture practice with projects in architecture, interior, and installation design. Phu Hoang Office won the Architectural League Prize for Young Architects and Designers in 2009. In 2010, Hoang and Rotem won an invited competition organized by Creative Time for an outdoor public art pavilion in the Art Basel Miami Beach fair. Phu Hoang Office and Rachely Rotem Studio also won SHIFTboston’s Barge 2011 design competition for a public installation on a barge in Boston harbor.

Galia Solomonoff is the founder and creative director of Solomonoff Architecture Studio. She received her Masters in Architecture from Columbia University her BA from City College, where she was named Best Student of the School of Architecture in 1990. Prior to founding SAS, Solomonoff worked with OMA/Rem Koolhaas, Rafael Vinoly, and Bernard Tschumi Architects, as well as OpenOffice, which she co-founded. She has taught at the Rhode Island School of Design, Princeton University, The Cooper Union, Yale University, and Columbia University’s GSAPP. Solomonoff is the recipient of two AIA Design Awards, grants from the New York Foundation for the Arts and the National Endowment for the Arts, and recognition in the Architectural League of New York’s Emerging Voices series. Her work–which ranges in scale from apartments to townhouses to large museum projects–has appeared in The New York Times, The New Yorker, W, ARTNews, Artforum, and Domus.

The deadline for the Call for Proposals for Folly is January 16. Click here for more information.

Wine and snacks will be served.


This program is sold out.  Email questions to

Co-sponsored by Socrates Sculpture Park.  Folly is made possible with support from the Graham Foundation for Advanced Studies in the Fine Arts.

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