Recorded: November 12, 2010
Running Time: 13:11
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Mass Studies was founded in 2003 by Minsuk Cho in Seoul, Korea. The firm describes its practice as: “a critical investigation of architecture in “the context of mass production, intensely overpopulated urban conditions, and other emergent cultural niches that define contemporary society. Amid the many frictions defining spatial conditions in the twenty-first century, namely past vs. future, local vs. global, utopia vs. reality, and individual vs. collective, Mass Studies focuses on the operative complexity of these multiple conditions instead of striving for a singular, unified perspective. For each architectural project…Mass Studies explores issues such as spatial systems/matrices, building materials/techniques, and typological divergences to foster a vision that allows the discovery of new socio/cultural potential.” In this excerpt from his lecture, Cho discusses the Korea Pavilion at the Shanghai Expo 2010.
Minsuk Cho was born in Seoul and graduated from the Architectural Engineering Department of Yonsei University (Seoul, Korea) and the Graduate School of Architecture at Columbia University. With partner James Slade, he established Cho Slade Architecture in 1998 in New York City to be engaged in various projects both in the U.S. and Korea. In 2003, he returned to Korea to open his own firm, Mass Studies. In this excerpt from his lecture, Cho presents the Korea Pavilion at Shanghai Expo 2010.